Local Summer Events That Could Help (or Hurt) Your Home Sale
Published on July 30, 2025

Minneapolis–St. Paul and its surrounding communities come alive during the summer, with festivals, farmers markets, art shows, parades, and community gatherings. While these events make our neighborhoods more vibrant, they can also impact your home sale, for better or worse.
Here’s how to use local events to your advantage when listing your home.
Use Community Events to Boost Visibility
When done right, timing your open house around a popular event can increase foot traffic and awareness. If your neighborhood is hosting a farmer’s market, art walk, or summer concert, it may be the perfect opportunity to draw in passersby who didn’t plan on touring a home but are curious once they see your sign.
Let Victory Home Team help coordinate your open house timing and marketing to align with nearby events.
Know When to Avoid Scheduling
Not all events are helpful. If your neighborhood is hosting a large street festival, parade, or a noisy gathering, it may make access difficult or distract from the viewing experience. In these cases, it’s better to avoid those dates for your open house or schedule private showings outside of peak hours.
Similarly, major regional events like the Minnesota State Fair can affect buyer availability, especially on weekends when traffic and crowds increase.
Market the Lifestyle, Not Just the Property
If your neighborhood is known for family-friendly events, summer fun, or walkability, lean into that when marketing your home. Highlight those qualities in your listing description and social media promotions. Buyers aren’t just buying a house—they’re buying a lifestyle.
Victory Home Team knows how to use local energy to support your sale while navigating around timing conflicts or distractions.
Let’s time your home sale for maximum visibility and impact this summer.
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