Price It Right: Summer Market Trends in the Twin Cities Real Estate Market

Published on July 29, 2025

Pricing your home correctly is one of the most important decisions you’ll make when selling. In a competitive summer market like Minneapolis–St. Paul, the right price can generate strong interest, attract multiple offers, and lead to a faster sale. Price it too high, and you risk sitting on the market. Price it too low, and you leave money on the table.

Here’s what sellers should know about pricing in the summer—and how Victory Home Team can help you get it right.

Summer Buyer Demand Is Strong, But So Is Competition

Summer is one of the busiest seasons for real estate in the Twin Cities. Many buyers are actively looking to close before fall, especially families aiming to settle before the new school year. This creates more demand, but it also means your home is competing with others that are staged, well-maintained, and similarly priced.

Pricing your home correctly from the start ensures you don’t get overlooked in a busy summer market.

Look at Recent, Local Sales—Not Just Online Estimates

Online valuation tools often miss key details like renovations, lot size, or neighborhood shifts. A better approach is to look at recent comparable sales in your specific area. For example, pricing a home in Blaine may differ significantly from one in Edina or Prior Lake, even if they have similar square footage.

Victory Home Team provides a detailed Comparative Market Analysis (CMA) tailored to your home and neighborhood.

Avoid Overpricing—Even in a Hot Market

It can be tempting to “test the market” with a high price during a busy season. But overpricing often leads to fewer showings, longer time on market, and ultimately price reductions. Buyers are more informed than ever, and most will skip homes they see as overpriced.

A well-priced home will attract more interest early, which is when your listing gets the most attention.

Use Strategic Pricing, Not Just Round Numbers

Instead of listing your home at $500,000, consider $499,000 to fall into more search results and create a sense of value. Strategic pricing is about appealing to buyer psychology and making your listing more competitive compared to others in your price range.

This approach can also help you attract multiple offers and drive up the final sale price.

Let the Market Work in Your Favor

Summer buyers are often serious and ready to make quick decisions. If your home is priced right, shows well, and is marketed effectively, you’re more likely to get a strong offer, sometimes within days of listing.

Victory Home Team’s local expertise means we know exactly how to position your home for summer success.

Need Help Pricing Your Home This Summer?

Whether you’re selling in Minneapolis, St. Paul, or any of the surrounding suburbs, Victory Home Team is here to help you price, market, and sell with confidence. Let us show you what your home is worth with a free custom home valuation. Let’s get started today.